An Economic Development Manager with the City of High Point will be filling a newly created position within the City of Reidsville.
Montana L. Brown will become Reidsville’s new Director of Marketing & Economic Development starting July 1, 2024. As part of a restructuring plan, the City has combined its previous Economic Development Director and City Marketer positions into one. Among his job duties, Brown will oversee the Penn House and Main Street Managers as well as another newly created position, Business Development Manager.
As a member of the City’s Management Team, Brown will work across departments as he seeks to create marketing campaigns to attract new residents and businesses, both in the downtown and across Reidsville. Along with his departmental team, he will work on a cohesive marketing strategy and economic development plan to fuel the City’s current and expected growth in the areas of new housing, new businesses and new industries. He will also support Rockingham County Economic Development in attracting potential large-scale industries to Reidsville. This position is also called upon to assist and coordinate a variety of special projects on behalf of the City.
Brown will report directly to City Manager Summer Woodard.
“We are excited to welcome Montana to our team,” Woodard said. “His enthusiasm and experience appear to be a great fit for Reidsville as we are expecting to see a lot of growth opportunities over the next few years.”
Brown came to High Point from the private sector in March of 2021, first serving as an Administrative Specialist in the City’s Planning & Development Department. In June of 2022, he was promoted to Economic Development Manager, where he conducted research and analysis of industrial, workforce and economic data trends for the City. He worked directly with economic development allies on various projects and identified available industrial and office building sites for clients and consultants. In this position, he also created and maintained City-related webpages and coordinated marketing materials and organized presentations for potential clients and initiatives.
“I am thrilled to start working with Team Reidsville to leverage the community’s recent momentum,” Brown said. “From the beginning, it was clear that the City has assembled a remarkable group. In this role, I aim to expand Reidsville’s tax base, create new job opportunities, attract new residents, and foster community engagement. I’m grateful for the opportunity and can’t wait for the challenges ahead.”
A 2017 graduate of Appalachian State University, Brown received his Bachelor of Science in International/Comparative Politics concentrating in Economics. While there, he also minored in Spanish.